Wistero rankings of the Top 25 Most Popular Websites to Buy Baby Gear traffic data collected from Alexa.com, Similarweb.com, Quantcast.com, and Compete.com. Our data for Estimated Visitors & Unique Visitors is also collected from these sources. All data is updated once a month. Updated : January, 15th 2015

1) Amazon.com

Site Description

Online shopping for Kids & Baby Apparel; Boys, Girls, Infants & Toddlers & more at everyday low prices.

  • Estimated Visits | 1,088,000,000
  • Alexa Global Rank | 7
  • Compete US Rank | 5
  • Quantcast US Rank | 5
  • SimilarWeb Global Rank | 12
  • Unique Visitors | 144,000,000
  • Top 25 Most Popular Websites to Buy Baby Gear

2) Aliexpress.com

Site Description

Online Shopping for Cheap Automotive, Phones Accessories, Computers Electronics, Fashion, Beauty Health, Home Garden, Toys Sports, Weddings Events from China; Shopping on Aliexpress |the world’s Online Marketing place.

  • Estimated Visits | 296,000,000
  • Alexa Global Rank | 45
  • Compete US Rank | 203
  • Quantcast US Rank | 488
  • SimilarWeb Global Rank | 38
  • Unique Visitors | 8,600,000
  • Top 25 Most Popular Websites to Buy Baby Gear

3) Alibaba.com

Site Description

Find quality Products, Suppliers, Manufacturers and Exporters by categories here. Alibaba as the largest B2B marketplace provides you large database of export and import trade leads from Importers, Exporters, Manufacturers, and Suppliers all over the world on Agriculture Apparel Automobiles & Motorcycles

  • Estimated Visits | 286,000,000
  • Alexa Global Rank | 34
  • Compete US Rank | 238
  • Quantcast US Rank | 328
  • SimilarWeb Global Rank | 61
  • Unique Visitors | 7,800,000
  • Top 25 Most Popular Websites to Buy Baby Gear

4) Walmart.com

Site Description

Provides customers with on-line shopping of wide range of inventory items. Retail, clothing, recreational and home products available.

  • Estimated Visits | 212,000,000
  • Alexa Global Rank | 116
  • Compete US Rank | 10
  • Quantcast US Rank | 30
  • SimilarWeb Global Rank | 95
  • Unique Visitors | 79,000,000
  • Top 25 Most Popular Websites to Buy Baby Gear

5) Target.com

Site Description

General merchandise retailer. Includes careers, news releases, investor information, community giving and workplace diversity.

  • Estimated Visits | 98,200,000
  • Alexa Global Rank | 171
  • Compete US Rank | 19
  • Quantcast US Rank | 55
  • SimilarWeb Global Rank | 227
  • Unique Visitors | 51,500,000
  • Top 25 Most Popular Websites to Buy Baby Gear

6) Newegg.com

Site Description

Baby Products at Newegg.com. We offer the best prices, fast shipping and top-rated customer service. Once you know, you Newegg.

  • Estimated Visits | 55,600,000
  • Alexa Global Rank | 250
  • Compete US Rank | 135
  • Quantcast US Rank | 403
  • SimilarWeb Global Rank | 301
  • Unique Visitors | 12,000,000
  • Top 25 Most Popular Websites to Buy Baby Gear

7) Overstock.com

Site Description

Let Overstock.com help you discover designer brands and home goods at the lowest prices online. See for yourself why shoppers love our selection

  • Estimated Visits | 37,700,000
  • Alexa Global Rank | 578
  • Compete US Rank | 79
  • Quantcast US Rank | 294
  • SimilarWeb Global Rank | 630
  • Unique Visitors | 19,200,000
  • Top 25 Most Popular Websites to Buy Baby Gear

8) Lightinthebox.com

Site Description

A professional and reliable online shopping center providing a variety of hot selling products at reasonable prices and shipping them globally.

  • Estimated Visits | 32,300,000
  • Alexa Global Rank | 561
  • Compete US Rank | 1,479
  • Quantcast US Rank | 5,719
  • SimilarWeb Global Rank | 402
  • Unique Visitors | 1,600,000
  • Top 25 Most Popular Websites to Buy Baby Gear

9) Wayfair.com

Site Description

Shop Wayfair for A Zillion Things Home across all styles and budgets. 5000 brands of furniture, lighting, cookware, and more.

  • Estimated Visits | 15,600,000
  • Alexa Global Rank | 1,338
  • Compete US Rank | 201
  • Quantcast US Rank | 40
  • SimilarWeb Global Rank | 1,504
  • Unique Visitors | 8,600,000
  • Top 25 Most Popular Websites to Buy Baby Gear

10) Llbean.com

Site Description

Sporting gear, outdoor apparel and boots offered in online catalog.

  • Estimated Visits | 13,500,000
  • Alexa Global Rank | 1,904
  • Compete US Rank | 209
  • Quantcast US Rank | 291
  • SimilarWeb Global Rank | 2,137
  • Unique Visitors | 8,400,000
  • Top 25 Most Popular Websites to Buy Baby Gear

11) Rakuten.com

Site Description

Kids, Baby & Maternity Category includes a wide selection of products at affordable prices delivered to you from Japan.

  • Estimated Visits | 11,000,000
  • Alexa Global Rank | 1,000
  • Compete US Rank | 673
  • Quantcast US Rank | 2,087
  • SimilarWeb Global Rank | 1,749
  • Unique Visitors | 3,200,000
  • Top 25 Most Popular Websites to Buy Baby Gear

12) Futureshop.ca

Site Description

Discover exciting stuff at FutureShop.ca. With the latest electronics, including cameras, video games, computers, TVs and more

  • Estimated Visits | 9,500,000
  • Alexa Global Rank | 3,126
  • Compete US Rank | 15,510
  • Quantcast US Rank | 6,007
  • SimilarWeb Global Rank | 1,318
  • Unique Visitors | 160,000
  • Top 25 Most Popular Websites to Buy Baby Gear

13) Gilt.com

Site Description

Membership warehouse retail stores on the United State’s east coast. Includes member services, locations, and specials.

  • Estimated Visits | 6,800,000
  • Alexa Global Rank | 1,390
  • Compete US Rank | 705
  • Quantcast US Rank | 1,421
  • SimilarWeb Global Rank | 5,237
  • Unique Visitors | 3,100,000
  • Top 25 Most Popular Websites to Buy Baby Gear

14) Hayneedle.com

Site Description

Baby and kids furniture, beds, decor and more on sale every day at Hayneedle. Save 30% or more on everything you need from the new baby to kids of all ages!

  • Estimated Visits | 5,700,000
  • Alexa Global Rank | 5,829
  • Compete US Rank | 569
  • Quantcast US Rank | 1,134
  • SimilarWeb Global Rank | 6,202
  • Unique Visitors | 3,800,000
  • Top 25 Most Popular Websites to Buy Baby Gear

15) ChildrensPlace.com

Site Description

Features apparel and shoes for newborn through size 14. Includes school uniforms, sleep and outerwear, casual and dress designs.

  • Estimated Visits | 3,100,000
  • Alexa Global Rank | 5,686
  • Compete US Rank | 1,433
  • Quantcast US Rank | 3,654
  • SimilarWeb Global Rank | 6,346
  • Unique Visitors | 1,700,000
  • Top 25 Most Popular Websites to Buy Baby Gear

16) Diapers.com

Site Description

Founded in Montclair, New Jersey by Marc Lore and Vinit Bharara, Diapers.com is the largest online specialist offering baby care necessities in the United States. As dads themselves, Marc and Vinit understand the world of diapers. Tired of the ‘diaper runaround’ – midnight store runs for diapers, frustrated searches for the right diaper size, wasted time waiting in store lines and traffic – they knew there must be a better way. …

  • Estimated Visits | 2,000,000
  • Alexa Global Rank | 7,197
  • Compete US Rank | 2,232
  • Quantcast US Rank | 5,906
  • SimilarWeb Global Rank | 12,975
  • Unique Visitors | 1,100,000
  • Top 25 Most Popular Websites to Buy Baby Gear

17) Babiesrus.com

Site Description

Specialty retailers of toys, games, and baby apparel.

  • Estimated Visits | 1,900,000
  • Alexa Global Rank | 10,507
  • Compete US Rank | 2,338
  • Quantcast US Rank | 105
  • SimilarWeb Global Rank | 22,824
  • Unique Visitors | 1,000,000
  • Top 25 Most Popular Websites to Buy Baby Gear

18) BuyBuyBABY.com

Site Description

Nursery, strollers, gifts, safety, clothes and entertainment.

  • Estimated Visits | 1,400,000
  • Alexa Global Rank | 13,027
  • Compete US Rank | 3,665
  • Quantcast US Rank | 6,481
  • SimilarWeb Global Rank | 15,863
  • Unique Visitors | 650,000
  • Top 25 Most Popular Websites to Buy Baby Gear

19) LandOfNod.com

Site Description

Whimsical purveyor of children’s furniture, kids and baby crib bedding, lamps, rugs and accessories. Basically, everything from A to ZZZ.

  • Estimated Visits | 1,300,000
  • Alexa Global Rank | 18,191
  • Compete US Rank | 2,992
  • Quantcast US Rank | 2,088
  • SimilarWeb Global Rank | 24,773
  • Unique Visitors | 800,000
  • Top 25 Most Popular Websites to Buy Baby Gear

20) Albeebaby.com

Site Description

Variety of merchandise including strollers, carriers, car seats, feeding equipment, safety items specialty equipment, and accessories.

  • Estimated Visits | 320,000
  • Alexa Global Rank | 35,197
  • Compete US Rank | 20,767
  • Quantcast US Rank | 161,948
  • SimilarWeb Global Rank | 60,835
  • Unique Visitors | 110,000
  • Top 25 Most Popular Websites to Buy Baby Gear

21) Giggle.com

Site Description

When stocking a nursery, there’s a lot to take into account, and the choices can be overwhelming. Our goal is to make your job a whole lot easier — not by offering everything out there, but by offering the best of everything out there. … Our collection includes all your must-have baby items, pre-sorted to include only the most healthy, stylish and innovative products available — from fun, bright bedding and furniture to gear, toys, baby care, cleaning products, and more. …

  • Estimated Visits | 250,000
  • Alexa Global Rank | 65,433
  • Compete US Rank | 29,449
  • Quantcast US Rank | 78,903
  • SimilarWeb Global Rank | 78,939
  • Unique Visitors | 80,000
  • Top 25 Most Popular Websites to Buy Baby Gear

22) Onestepahead.com

Site Description

Safety items, nursing, feeding, bathing, toys, and nursery decor.

  • Estimated Visits | 220,000
  • Alexa Global Rank | 111,252
  • Compete US Rank | 16,910
  • Quantcast US Rank | 41,438
  • SimilarWeb Global Rank | 101,528
  • Unique Visitors | 140,000
  • Top 25 Most Popular Websites to Buy Baby Gear

23) Cottonbabies.com

Site Description

Provides products for diapering including cloth diapers, covers and bags, baby equipment and supplies for mom.

  • Estimated Visits | 110,000
  • Alexa Global Rank | 121,321
  • Compete US Rank | 76,166
  • Quantcast US Rank | N/a
  • SimilarWeb Global Rank | 138,477
  • Unique Visitors | 30,000
  • Top 25 Most Popular Websites to Buy Baby Gear

24) Mbeans.com

Site Description

Magics Beans is a toy and baby gear store. On this page you can find tons of high quality and unique toys and baby gear to browse and buy.

  • Estimated Visits | 100,000
  • Alexa Global Rank | 158,553
  • Compete US Rank | 53,954
  • Quantcast US Rank | 188,387
  • SimilarWeb Global Rank | 190,624
  • Unique Visitors | 40,000
  • Top 25 Most Popular Websites to Buy Baby Gear

25) Rightstart.com

Site Description

Right Start is one of the largest national specialty retailers of juvenile products for infants and young children. Parents have trusted us to offer the most innovative, high-quality, safety tested products for their children since 1985. Right Start carries a carefully selected assortment of the finest quality strollers, car seats, developmental toys, books, videos, music, nursery accessories, and home safety items, plus a complete assortment of care products.

  • Estimated Visits | 80,000
  • Alexa Global Rank | 145,183
  • Compete US Rank | 53,267
  • Quantcast US Rank | N/a
  • SimilarWeb Global Rank | 183,270
  • Unique Visitors | 40,000
  • Top 25 Most Popular Websites to Buy Baby Gear

Largest Visitors Increase Since December

Amazon.com 371000000+ Visitors
Alibaba.com 251300000+ Visitors
Aliexpress.com 190000000+ Visitors

Largest Visitors Increase Since December

Amazon.com 371000000+ Visitors
Alibaba.com 251300000+ Visitors
Aliexpress.com 190000000+ Visitors

Disclosure of Material Connection:Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.