Wistero rankings of the Top 25 Most Popular Sites to Buy Kids Toys traffic data collected from Alexa.com, Similarweb.com, Quantcast.com, and Compete.com. Our data for Estimated Visitors & Unique Visitors is also collected from these sources. All data is updated once a month. Updated : January, 15th 2015

1) Amazon.com

Site Description

Online shopping from a great selection at Toys & Games Store.

  • Estimated Visits | 1,088,000,000
  • Alexa Global Rank | 7
  • Compete US Rank | 5
  • Quantcast US Rank | 5
  • SimilarWeb Global Rank | 12
  • Unique Visitors | 144,000,000
  • Top 25 Most Popular Sites to Buy Kids Toys

2) Ebay.com

Site Description

Buy and sell new and used toys and games on eBay. Find a great selection of action figures, radio-controlled toys and more.

  • Estimated Visits | 602,000,000
  • Alexa Global Rank | 26
  • Compete US Rank | 11
  • Quantcast US Rank | 11
  • SimilarWeb Global Rank | 18
  • Unique Visitors | 75,600,000
  • Top 25 Most Popular Sites to Buy Kids Toys

3) Aliexpress.com

Site Description

Online Shopping for Cheap Automotive, Phones Accessories, Computers Electronics, Fashion, Beauty Health, Home Garden, Toys Sports, Weddings Events from China; Shopping on Aliexpress |the world's Online Marketing place.

  • Estimated Visits | 296,000,000
  • Alexa Global Rank | 45
  • Compete US Rank | 203
  • Quantcast US Rank | 488
  • SimilarWeb Global Rank | 38
  • Unique Visitors | 8,600,000
  • Top 25 Most Popular Sites to Buy Kids Toys

4) Alibaba.com

Site Description

Find quality Products, Suppliers, Manufacturers and Exporters by categories here. Alibaba as the largest B2B marketplace provides you large database of export and import trade leads from Importers, Exporters, Manufacturers, and Suppliers all over the world on Agriculture Apparel Automobiles & Motorcycles

  • Estimated Visits | 286,000,000
  • Alexa Global Rank | 34
  • Compete US Rank | 238
  • Quantcast US Rank | 328
  • SimilarWeb Global Rank | 61
  • Unique Visitors | 7,800,000
  • Top 25 Most Popular Sites to Buy Kids Toys

5) Walmart.com

Site Description

for the largest selection of electronics, home furnishings, video games, baby gear and more. Shop online and save money to live better, at Walmart.com.

  • Estimated Visits | 212,000,000
  • Alexa Global Rank | 116
  • Compete US Rank | 10
  • Quantcast US Rank | 30
  • SimilarWeb Global Rank | 95
  • Unique Visitors | 79,000,000
  • Top 25 Most Popular Sites to Buy Kids Toys

6) BestBuy.com

Site Description

Find the Perfect Electronic Toy or Game. Best Buy has the latest technology for kids including Vtech and Leapfrog toys.

  • Estimated Visits | 106,000,000
  • Alexa Global Rank | 152
  • Compete US Rank | 26
  • Quantcast US Rank | 81
  • SimilarWeb Global Rank | 167
  • Unique Visitors | 42,400,000
  • Top 25 Most Popular Sites to Buy Kids Toys

7) Target.com

Site Description

Buy toys and games online at Target, from the hottest brands to classic favorites. Free shipping on select orders over $50.

  • Estimated Visits | 98,200,000
  • Alexa Global Rank | 171
  • Compete US Rank | 19
  • Quantcast US Rank | 55
  • SimilarWeb Global Rank | 227
  • Unique Visitors | 51,500,000
  • Top 25 Most Popular Sites to Buy Kids Toys

8) Flipkart.com

Site Description

Popular Categories. Board Games. Learning and Education. Blocks and Building. Dolls and Doll houses. Soft Toys. Cars, Trains and Bikes.

  • Estimated Visits | 58,000,000
  • Alexa Global Rank | 94
  • Compete US Rank | 5,910
  • Quantcast US Rank | 13,800
  • SimilarWeb Global Rank | 174
  • Unique Visitors | 400,000
  • Top 25 Most Popular Sites to Buy Kids Toys

9) Sears.com

Site Description

Sears has the best toys for kids. Shop popular kids toy brands like Lego, GI Joe, Bionicle and more.

  • Estimated Visits | 47,600,000
  • Alexa Global Rank | 445
  • Compete US Rank | 48
  • Quantcast US Rank | 124
  • SimilarWeb Global Rank | 496
  • Unique Visitors | 26,100,000
  • Top 25 Most Popular Sites to Buy Kids Toys

10) Overstock.com

Site Description

Board Games: Get free shipping on orders over $50* at Overstock.com - Your ... There are many educational toys and games that help children learn better

  • Estimated Visits | 37,700,000
  • Alexa Global Rank | 578
  • Compete US Rank | 79
  • Quantcast US Rank | 294
  • SimilarWeb Global Rank | 630
  • Unique Visitors | 19,200,000
  • Top 25 Most Popular Sites to Buy Kids Toys

11) Lightinthebox.com

Site Description

A professional and reliable online shopping center providing a variety of hot selling products at reasonable prices and shipping them globally.

  • Estimated Visits | 32,300,000
  • Alexa Global Rank | 561
  • Compete US Rank | 1,479
  • Quantcast US Rank | 5,719
  • SimilarWeb Global Rank | 402
  • Unique Visitors | 1,600,000
  • Top 25 Most Popular Sites to Buy Kids Toys

12) ToysRUs.com

Site Description

Toys"R"Us is the leading kids store for all toys, video games, dolls, action figures, learning toys, building toys, baby & toddler toys, and more.

  • Estimated Visits | 27,100,000
  • Alexa Global Rank | 743
  • Compete US Rank | 103
  • Quantcast US Rank | 319
  • SimilarWeb Global Rank | 725
  • Unique Visitors | 14,400,000
  • Top 25 Most Popular Sites to Buy Kids Toys

13) Lego.com

Site Description

See the hot new toys first at shop.LEGO.com. From the newest LEGO sets and games to the new toys everyone wants

  • Estimated Visits | 16,600,000
  • Alexa Global Rank | 1,292
  • Compete US Rank | 573
  • Quantcast US Rank | 1,154
  • SimilarWeb Global Rank | 700
  • Unique Visitors | 3,800,000
  • Top 25 Most Popular Sites to Buy Kids Toys

14) Wayfair.com

Site Description

Buy Toys at Wayfair. Enjoy Free Shipping & browse our great selection of Baby & Kids, Outdoor Games & Play, Musical Instruments and more!

  • Estimated Visits | 15,600,000
  • Alexa Global Rank | 1,338
  • Compete US Rank | 201
  • Quantcast US Rank | 40
  • SimilarWeb Global Rank | 1,504
  • Unique Visitors | 8,600,000
  • Top 25 Most Popular Sites to Buy Kids Toys

15) Rakuten.com

Site Description

Shop from a great selection of toys, dolls, action figures at low prices and free shipping at Rakuten.com Shopping.

  • Estimated Visits | 11,000,000
  • Alexa Global Rank | 1,000
  • Compete US Rank | 673
  • Quantcast US Rank | 2,087
  • SimilarWeb Global Rank | 1,749
  • Unique Visitors | 3,200,000
  • Top 25 Most Popular Sites to Buy Kids Toys

16) Futureshop.ca

Site Description

Find the latest Toys & Games from Traxxas, Lego, Eurographics. ... Many of Future Shop's products could be considered “toys for grown-ups”

  • Estimated Visits | 9,500,000
  • Alexa Global Rank | 3,126
  • Compete US Rank | 15,510
  • Quantcast US Rank | 6,007
  • SimilarWeb Global Rank | 1,318
  • Unique Visitors | 160,000
  • Top 25 Most Popular Sites to Buy Kids Toys

17) Brookstone.com

Site Description

Shop the best Toys & Games for Kids 8-11 Years Old and read customer reviews at Brookstone.com.

  • Estimated Visits | 4,200,000
  • Alexa Global Rank | 7,782
  • Compete US Rank | 900
  • Quantcast US Rank | 3,382
  • SimilarWeb Global Rank | 5,398
  • Unique Visitors | 2,500,000
  • Top 25 Most Popular Sites to Buy Kids Toys

18) Disneystore.com

Site Description

Make play time a blast with Toys from Disney's Official Store!

  • Estimated Visits | 4,000,000
  • Alexa Global Rank | 3,340
  • Compete US Rank | 982
  • Quantcast US Rank | 1,953
  • SimilarWeb Global Rank | 5,613
  • Unique Visitors | 2,300,000
  • Top 25 Most Popular Sites to Buy Kids Toys

19) Hammacher.com

Site Description

Shop for RC Toys at Hammacher Schlemmer. Buy rc airplanes and rc cars.

  • Estimated Visits | 2,500,000
  • Alexa Global Rank | 15,802
  • Compete US Rank | 2,378
  • Quantcast US Rank | 3,711
  • SimilarWeb Global Rank | 14,399
  • Unique Visitors | 1,000,000
  • Top 25 Most Popular Sites to Buy Kids Toys

20) FatBrainToys.com

Site Description

Fat Brain Toys - the top online toy store for educational toys. Smart selection of educational toys, games, and gifts for boys and girls. Birthday gifts, Christmas gifts

  • Estimated Visits | 2,000,000
  • Alexa Global Rank | 17,931
  • Compete US Rank | 1,945
  • Quantcast US Rank | 6,178
  • SimilarWeb Global Rank | 13,875
  • Unique Visitors | 1,200,000
  • Top 25 Most Popular Sites to Buy Kids Toys

21) Babiesrus.com

Site Description

Babies"R"Us is the leading retailer with a baby registry of strollers, car seats, baby gear, cribs, baby furniture, baby bedding, diapers, formula & more

  • Estimated Visits | 1,900,000
  • Alexa Global Rank | 10,507
  • Compete US Rank | 2,338
  • Quantcast US Rank | 105
  • SimilarWeb Global Rank | 22,824
  • Unique Visitors | 1,000,000
  • Top 25 Most Popular Sites to Buy Kids Toys

22) Focalprice.com

Site Description

Focalprice means online sale of toys and hobby products. We have educational toys and learning toys that will be sure to make your child is happy.

  • Estimated Visits | 1,500,000
  • Alexa Global Rank | 8,611
  • Compete US Rank | 24,881
  • Quantcast US Rank | 752,972
  • SimilarWeb Global Rank | 9,688
  • Unique Visitors | 90,000
  • Top 25 Most Popular Sites to Buy Kids Toys

23) Mattel.com

Site Description

Toys, dolls, action figures, games and vehicles. Delivering play, every day!

  • Estimated Visits | 1,400,000
  • Alexa Global Rank | 16,299
  • Compete US Rank | 3,268
  • Quantcast US Rank | 9,441
  • SimilarWeb Global Rank | 18,197
  • Unique Visitors | 730,000
  • Top 25 Most Popular Sites to Buy Kids Toys

24) Bigbadtoystore.com

Site Description

Action Figures, Statues and Collectibles from Marvel, DC, Transformers, Star Wars, Movies, TV Shows & More.

  • Estimated Visits | 1,300,000
  • Alexa Global Rank | 19,281
  • Compete US Rank | 10,749
  • Quantcast US Rank | 13,739
  • SimilarWeb Global Rank | 13,114
  • Unique Visitors | 220,000
  • Top 25 Most Popular Sites to Buy Kids Toys

25) Sideshowtoy.com

Site Description

More exciting news is in store for our gaming community!

  • Estimated Visits | 1,200,000
  • Alexa Global Rank | 18,047
  • Compete US Rank | 11,885
  • Quantcast US Rank | 5,188
  • SimilarWeb Global Rank | 17,139
  • Unique Visitors | 200,000
  • Top 25 Most Popular Sites to Buy Kids Toys

Largest Visitors Increase Since December

Amazon.com 371000000+ Visitors
Alibaba.com 251300000+ Visitors
Aliexpress.com 190000000+ Visitors

Largest Visitors Increase Since December

Amazon.com 371000000+ Visitors
Alibaba.com 251300000+ Visitors
Aliexpress.com 190000000+ Visitors

Disclosure of Material Connection:Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.